Sunday, November 29, 2015
THE PICTURE - REACH OUT (I'LL BE THERE) / EVOLUTION, 1969
Here's a very enjoyable double sider released on the obscure NASCO label out of Nashville, Tennessee. NASCO was active in the late 50's releasing several doo-wop records and appeared to fizzle out at the onset of the coming decade. It is simultaneously odd and fitting that they went with The Picture as an early attempt to reboot the label in late 1968, who as the internet reveals were natives of Milwaukee, Wisconsin.
On the plug side you get a fun version of the Holland-Dozier standard complete with ample fuzz action. This is a bonus as most of the interest in this record is due to the flipside. 'Evolution' has been included in numerous comps and is sought after for its mystical sounds and trippy phasing effects. Sometimes you catch everyone sleeping and get a gem for a bargain..
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